PR Opportunities for Direct Sales

Mod PR by Amy Wray Direct Sales Home Parties

Do you sell Thirty-One, Pampered Chef, Tastefully Simple, Pure Romance or any other home party products? I am willing to bet you haven’t even considered the possible public relations opportunities available! I have worked with several clients who have grown their at home party businesses into their full-time jobs. Wouldn’t you love more time to focus on yourself, your family or even just your business? When you hire Mod PR we can help you do just that! Here are some of the favorite services used by our direct sales clients:

– Mailings
– we will address, seal and mail party invitations as well as catalogs to your customers. That in itself frees you a huge chuck of time!

– Newsletters
– We will set-up your monthly newsletter to your recruits as well as customers to let them know of new happenings.

– Blogs
– Blogs are a GREAT way to get your name out there, let people know about you and your products. These are becoming more and more popular among people who are part-time and full-time independent consultants. We can set one up for you to post on or we can maintain it by ghost posting for you!

– Parties
– We can also oversee online and catalog parties

If you are a direct sales independent consultant, I highly recommend you think about adding these services to your business. Contact me today to set up a free consultation to learn more!


What is Worthy of a Press Release?


Press releases are a fantastic way to gather attention and publicity for your business. Many small businesses miss out on this great opportunity because they either simply do not think of utilizing public relation services or they don’t think they are big enough yet to utilize such services. Truth be told, press releases are perfect for small businesses to get their name out there.

Although, a press release doesn’t guarantee to get your business mentioned in the media, it does get your name out there at least to the writers, editors, bloggers and whoever else you send it to. It plants a seed in their mind that just might see the light of day in a future story, collaboration or business opportunity. So even if your press release doesn’t get immediate media attention it isn’t a total loss. Of course, if your press release does make it into some write up, that is always great publicity and gets your name out to the readers and consumers.

Many often wonder what is worthy of a press release, so I have put together quite a list of different topics related to your business that deserve a press release. Just remember, like with any news, a press release must contain timely information. Keep your business relevant by announcing things currently happening or happening in the very near future.

Branding, Events, Charity, Leadership

Business rebranding
New website or significant upgrade to existing website
Company name change
Product name change
Celebrity and public figure endorsements
Involvement with a charity
Local event or team sponsorships
Internship Programs
Pro bono work
Scheduling of in-person seminars
Success of events
Event sponsorship
Holiday-related events
Helpful tips for customers, related to your business
A new award win
Milestone accomplishments
Free educational information, ebooks, newsletters and white papers
Media and speaker appearances by executives
Educational online and in-person events
Debunking of common “myths” related to your industry
Tips sheets or feature stories like “Top 10 Christmas Gifts for 2013″ or “How to Land a Job in 30 days”
Commentary and product or business tie-ins to current events

Products/Pricing Promotions, Company Growth,  Strategy Shifts

New website or significant upgrade to existing website
Free shipping offer/changes in shipping rates
New products and services
Product name change
New product production process
New products, services, pricing and promotions
New contests and sweepstakes
Holiday-related sales and promotions
Unique and new uses for existing products
New promotional programs like referral rewards
Free consultations, trial offers and samples
New website or significant upgrade to existing website
Creation of a new company or spin-off
Milestone accomplishments
Company anniversary (eg. 50 years in business)
New office opening or relocation
Company Name Change
Strategic partnerships and alliances
New executives and other personnel changes
Transfer in ownership
Holiday-related sales
Major steps towards “going green”




Why Publicity is Necessary for Small Businesses

If you want to make it in any sense of the business world one of your top priorities has to be focused on publicity. My jaw always drops whenever I hear a business owner say publicity would be nice but it’s not our main focus at the moment. Publicity is extremely vital when it comes to success no matter how big or small your business is or whether you’re doing it just to earn extra money or it’s your main source of income. If no one knows about your business, how are they going to buy your products or use your services if they don’t know they exists? If your business doesn’t have a sense of credibility, how are people going to feel secure about using your goods? If your business doesn’t have publicity, how is it going to survive? This is why I have put together some main points and reasons why publicity is necessary for small businesses.

Publicity is a necessity for small businesses because it builds awareness about your product or service. After all, customers  cannot buy your product or use your services if they don’t know it exists. Whether you’re doing direct sales home parties or a brick and mortar small business with a few employees, awareness about your brand is just one element in the equation of success. This is why publicity is so vital. It’s no secret that sales are a number game… if you want more sales, well then you need more exposure. How are you going to continue to book home parties or keep customers coming through your door if the word about your business isn’t being spread? Publicity is an extremely cost-effective and efficient method of generating awareness for your company.

Credibility is crucial and publicity can help tremendously with building your brand’s credibility. When a respected and credible media outlet gives your product or service the thumbs up, it creates a huge stamp of approval for the world to see. Remember Oprah’s Favorite Things episodes? Whenever something made it on her list those companies saw HUGE spikes in their sales. Why? Because it got Oprah’s stamp of approval, therefore it must be good. When customers read positive press about your company they feel validated, assured and educated about choosing your brand. The sense of trust-worthiness has now been projected onto you, your company and your brand.

Once you get that stamp of approval, it is vital to keep the products and services you’re producing going in a satisfactory matter so that the word continues to spread about your brand. You need this to happen in order to survive in business, otherwise either no one takes notice of you or you become a one hit wonder. You have to keep the ball rolling, building momentum and staying on top of the game of publicity and public relations.